Connect with us

Hi, what are you looking for?


H&M to grow third-party brand strategy as online rivalry intensifies

STOCKHOLM — H&M plans to sell more third-party brands online and in stores, CEO Helena Helmersson said on Thursday, as one of the world’s top fashion retailers ramps up its effort to take on e-commerce rivals.

Shoppers can already buy sneakers from brands including Adidas and New Balance, and clothes brands like Swedish mountaineering label Klättermusen, via H&M’s Arket, Cos, and & Other Stories stores and websites.

Its marketplace strategy, launched last year, is aimed at challenging online rivals like Zalando, ASOS, and fast-fashion giant Shein as competition intensifies.

It contrasts with the approach of rival Zara, which has been better able to convince shoppers to pay more for clothes despite a cost of living crisis.

Inditex-owned Zara features other brands only for exclusive collaborations, such as with South Korean label Ader Error and British shoemaker Clarks.

H&M now has 70 external brands on its platform in six markets, Ms. Helmersson said in an interview after the Swedish fashion giant reported a stronger-than-expected profit.

“This has been really well received by customers who also complement the H&M assortment with other brands,” Ms. Helmersson said.

“Now we need to focus on making sure that we have the right kind of backbone, for example the right logistics, to really secure profitable growth.”

H&M’s success in driving a marketplace model will rest on its ability to differentiate itself, said Geoff Lowery, partner at Redburn.

“H&M has great customer reach globally and a lot of infrastructure to leverage, but the field of third-party apparel platforms is increasingly crowded from Zalando to Next, both of whom have already built scale,” he said.

H&M also said its Monki brand would launch on Hong Kong e-commerce site Zalora, indicating the company’s willingness to increase its presence on third-party platforms, again in contrast with Inditex’s Zara.

“Inditex’s thinking is focused on its own brands, own stores, and own online,” said Lowery. — Reuters

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Get the daily email that makes reading the news actually enjoyable. Stay informed and entertained, for free.
Your information is secure and your privacy is protected. By opting in you agree to receive emails from us. Remember that you can opt-out any time, we hate spam too!



THE Board of Investments (BoI) said it endorsed for green-lane treatment a P50-billion common passive telecommunications tower infrastructure project which it expects to generate...


THE Department of Trade and Industry (DTI) said manufacturers had arrived at a “consensus” to delay price increases until the end of 2023. “What...


THE Department of Budget and Management (DBM) said it wants to keep disbursements above 20% of gross domestic product (GDP) to ensure the government...


PROPOSALS to tax junk food as well as raise the current tax on sweetened beverages are not feasible, a senior legislator said. “On a...


THE Intellectual Property Office of the Philippines (IPOPHL) said internet service providers (ISPs) have committed to act promptly in disabling sites that are subject...


THE National Privacy Commission (NPC) asked the public to exercise caution in the use of an artificial intelligence (AI)-supported application that renders user photographs...

You May Also Like

Top News

As the world seeks sustainable and energy-efficient solutions for heating and cooling, the heat pump market is experiencing a significant surge. According to the...


The Toto site’s user-friendly interface makes it easy for both beginners and experienced gamblers to navigate through the various features. “¸ÔÆ¢Æú¸®½º site is a...


Almost 100 jobs are thought to be under threat at smart home energy technology manufacturer myenergi. The Grimsby firm, named one of the UK’s...


JUNIOR FERREIRA-UNSPLASH The Philippines is a very small power market by ASEAN standards, with market demand peaking at 15 gigawatts (GW) compared to Thailand’s...

Disclaimer:, its managers, its employees, and assigns (collectively "The Company") do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

Copyright © 2021 SmartRetirementReport. All Rights Reserved.