Connect with us

Hi, what are you looking for?

Economy

Glaciers inspire Montblanc’s new range

“BY ALL MEANS move at a glacial pace. You know how that thrills me,” said Miranda Priestly to her assistant Andrea Sachs in The Devil Wears Prada. Montblanc’s cross-category Glacier collection, which sees pens, leather goods, and watches try to show just how thrilling glaciers can be.

For example, a display of functional, masculine bags during a presentation of the new line on Aug. 9 featured an ice motif. The nylon on which the icy design is printed is Econyl, made from recycled materials, and they look like bags to be worn by very cool kids. The wearer will be cool in more ways than one, considering that the bags’ buckles are the Montblanc M Lock 4810, a pressure closure used in the world of climbing and mountaineering and introduced as a new brand code.

As for the pens, the new design elements of the Montblanc Meisterstück Glacier collection feature blue-grey and white tones, a PVD coating technology that gives the surface an ice-like appearance, as well as engraving on the Doué and Solitaire editions that resembles the refraction of light when hitting ice crystals. Based on the legend that the Mer de Glace glacier resembles a giant monster hugging the northern slope of Mont Blanc (the German-headquartered brand’s namesake Swiss mountain), every nib in the collection is engraved with the Mont Blanc Mer de Glace dragon.

Finally, the brand used this collection to launch its first certified diving watch, the Montblanc 1858 Iced Sea Automatic Date. It comes in a 41mm stainless steel case with a bicolor ceramic unidirectional rotating bezel and a case back featuring a 3D relief engraving of an iceberg and a scuba diver exploring the glacial waters below. BusinessWorld fiddled with the watch last week and saw the ease in switching the watch’s stainless-steel bracelet with a rubber strap — almost making the watch seem like a two-for-one deal, retailing on the company’s website for $3,190 (or P177,762.75 with a P55.72 per dollar exchange rate).

“Gazing into the depths of this Alpine ice is an incredible experience that we wanted to bring to our products, finding a creative way to create that same sense of awe and wonder. These pieces don’t just emulate the aesthetic appeal of the icy texture but celebrate these glaciers and iced lakes by expressing the spirit of adventure the Mont Blanc inspires in everyone; a spirit that is core to Montblanc’s own attitude towards exploration and the preservation of the great outdoors,” Marco Tomasetta, Montblanc Creative Director, was quoted as saying in a statement.

“Staying true to the maison’s spirit of exploration and dedication to craftsmanship, the maison’s watchmakers revived an almost-forgotten ancestral technique to create the illusion of a frozen dial,” explained Michael Tantoco Huang, Senior Vice-President for Store Development for Rustan Commercial Corp. (which distributes Montblanc in the Philippines) in a speech during the launch.

“Truly, Montblanc is a brand whose craftsmen and artisans fully commit themselves to designing masterpieces that are actual works of art, symbolizing the core of the brand’s DNA.”

Montblanc is available at Rustan’s Makati, Rustan’s Shangri-La, Rustan’s Cebu, Greenbelt 5, City of Dreams and Resorts World.  — JL Garcia

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Get the daily email that makes reading the news actually enjoyable. Stay informed and entertained, for free.
Your information is secure and your privacy is protected. By opting in you agree to receive emails from us. Remember that you can opt-out any time, we hate spam too!

Latest

Economy

WASHINGTON D.C. — The United States is seeking to form a coalition of countries to drive negotiations on a global plastic pollution treaty, weeks...

Economy

By Diego Gabriel C. Robles  THE WORLD BANK (WB) upgraded its growth forecast for the Philippines for this year and 2023, citing an “accommodative”...

Economy

THE PHILIPPINE auto industry’s sales recovery will likely be derailed if a measure reimposing excise taxes on pickup trucks is signed into law, according...

Economy

THE BANGKO SENTRAL ng Pilipinas (BSP) may deliver a second off-cycle rate hike in early November when the US Federal Reserve is expected to...

Economy

THE ASIAN Development Bank (ADB) is planning to allocate at least $14 billion for a program aimed at easing a food crisis in the...

Investing

With the reversal of the 1.25% rise in National Insurance Contributions happening on the 6th of November, employers across the nation have an opportunity...

You May Also Like

Investing

Having a good Instagram marketing agency to back up your Instagram account is an absolute must going into the new year. With competition stronger...

Investing

The minute that any question pops into your head, you can simply ask Google. No longer do we have to pour over books and...

Investing

Insomnia is the most common sleep disorder in the global population. Therefore, it is a problem that many people suffer or have suffered throughout...

Economy

Ivermectin, an existing drug against parasites including head lice, has had a checkered history when it comes to treating COVID-19. The bulk of studies...

Disclaimer: SmartRetirementReport.com, its managers, its employees, and assigns (collectively "The Company") do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

Copyright © 2021 SmartRetirementReport. All Rights Reserved.