Connect with us

Hi, what are you looking for?


Moonpig to snap up gifting group Buyagift in £124m deal

Greeting card giant Moonpig has announced the proposed acquisition of Buyagift, the gift experiences platform, for £124m.

The acquisition accelerates Moonpig’s strategy of becoming a leader in the gifting market, and gives them entry into the £6bn experiences segment.

Buyagift is the UK’s leading gift experiences platform with the number one and number three brands in the sector, Buyagift and Red Letter Days.

The company offers its 3m customers the broadest range of experiences across the UK, with over 4,400 partners across categories including short stays, theatre and family days out.

Last year, it posted revenues of £44m, with an EBITDA of £14m with a cash conversion rate of over 100 per cent.

The transaction will triple Moonpig’s gifting range immediately, with no inventory.

Meanwhile, Moonpig will apply its data and technology capabilities to the Buyagift brands to accelerate growth

As a result of the acquisition, Moonpig now expects revenue for the enlarged Moonpig Group in its full year results to be approximately £350m.

Moonpig chief executive Nickyl Raithatha commented: “There is strong strategic rationale for the transaction, and compelling financial benefits. Buyagift is profitable and highly cash generative, with a proven track record of strong growth and we are excited by the ways that we can further transform the business using the group’s proven playbook.”

“We see significant potential for the cross-selling of gifting experiences to Moonpig’s loyal customers. We look forward to working with the Buyagift team to deliver an enhanced proposition for our customers and to create value for our shareholders.”

Read more:
Moonpig to snap up gifting group Buyagift in £124m deal

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Get the daily email that makes reading the news actually enjoyable. Stay informed and entertained, for free.
Your information is secure and your privacy is protected. By opting in you agree to receive emails from us. Remember that you can opt-out any time, we hate spam too!



Post Office collection and cash delivery workers are to stage a one-day strike later this month in a dispute over pay. Members of the...


UK consumers cut back on credit card borrowing in May amid fears over rising interest rates and a slowing economy driven by a cost...


The bank said that it was introducing a £1,200-a-year pay increase from August 1, which would start to show in next month’s pay packets....


Postmasters caught up in the Horizon IT scandal say that they are still being “left in the dark” about a compensation package after the...


Expenditures for environmental protection declined by 4.6% year on year in 2021, data from the Philippine Statistics Authority (PSA) showed. The statistics agency’s Compendium...


BT staff have voted for their first national strike in 35 years, which is expected to affect customers across the country having broadband services...

You May Also Like


Having a good Instagram marketing agency to back up your Instagram account is an absolute must going into the new year. With competition stronger...


Ivermectin, an existing drug against parasites including head lice, has had a checkered history when it comes to treating COVID-19. The bulk of studies...


Insomnia is the most common sleep disorder in the global population. Therefore, it is a problem that many people suffer or have suffered throughout...


As a traditionally rigid insurance industry becomes bogged down by antiquated processes and operations, a handful of industry leaders are seeking to shake things...

Disclaimer:, its managers, its employees, and assigns (collectively "The Company") do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

Copyright © 2021 SmartRetirementReport. All Rights Reserved.