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ABS-CBN’s Cinema One, MYX start airing on Cignal

ABS-CBN Corp. announced on Thursday that its pay television channels Cinema One and MYX are now on Cignal.

“The home of Filipino blockbuster movies Cinema One, now on Cignal Channel 45, is bringing tons of fresh and classic films through its 24/7 programming, including edgy content from the long-running Cinema One Originals festival,” ABS-CBN said in a statement.

ABS-CBN’s music channel MYX is also now available through Cignal Channel 150.

The media company said Cinema One and MYX will be free for active Cignal Postpaid, Prepaid Ultimate HD, and Premium SD subscribers from July 1 to 31.

Both pay TV channels are under Creative Programs, Inc., an ABS-CBN subsidiary.

ABS-CBN has said it would continue to pursue partnerships “with various reputable companies” that would allow the media company to share its content nationwide.

The House Committee on Legislative Franchises denied in June last year the media company’s franchise application.

Its attributable net loss for the first quarter of 2021 widened to P1.95 billion from P763.30 million in the same period a year ago.

Consolidated revenues decreased 54.6% to P3.92 billion from P8.64 billion previously.

Broken down, advertising revenues dropped 78.3% to P929 million from P4.28 billion, while consumer sales fell 31.3% to P2.99 billion from P4.38 billion previously.

ABS-CBN shares closed 0.75% lower at P13.18 apiece on Thursday.

Cignal TV is a subsidiary of MediaQuest Holdings, the media arm of the PLDT Group. BusinessWorld is likewise a subsidiary of MediaQuest Holdings through the Star Group of Companies. — Arjay L. Balinbin

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