Connect with us

Hi, what are you looking for?


PANA, CDM hold successful COLLAB 2021 webcon

The Philippine Association of National Advertisers (PANA) partnered with digital training and transformation pioneer, Certified Digital Marketer (CDM), on the first ever COLLAB 2021 web conference, held last April 20.

With over 300 attendees, Collab 2021: Ecommerce and Collaboration was the first time industry pioneers and trailblazers have come together and discuss partnership opportunities between brands, agencies, and solutions providers, to push for the industry’s collective growth.

The event opened with Quanta Digital CEO Ash Mandhyan providing the attendees with an overview of the new Ecommerce Go-To Market and Value Chain. Here, he covered global and local trends driving the boom of e-commerce in the country, such as social commerce, logistics improvements, and innovations in payment.

A 360 online conversation was opened to eight e-commerce experts to share elevator pitches and perspectives on e-commerce and collaboration to help business recovery and growth. This was followed by panel discussions focusing on each segment: brand, agency, and enabler.

Taking the stage were:

  • Arthur Pena, Group Director for Media or P&G, and responsible for the FMCG brand’s E-commerce initiatives;
  • Daniel Lim, Vice-President of SM Investments Corporation, who currently spearheads SM Malls Online, the omnichannel e-commerce arm of SM Malls;
  • Chad Sotelo, General Manager of Electrolux, who held previous stints at Samsung, L’Oreal, and P&G;
  • Steve Sy, CEO of Great Deals, which is a full-suite Ecommerce enabler working with the largest brands in the country;
  • Neil Trinidad, Country CMO of Lazada Philippines, with over 16 years of experience across FMCG (Unilever) and Tech (Google);
  • Jeff Saez, Chairman and President of Nuworks, an Innovations agency that created Nuworks Commerce in 2020 to meet rising Ecommerce demand; and
  • Constantine Robertz, CEO and Co-founder of LOCAD, with 10 years of experience in e-commerce and Logistics industry with Zalora, Entrego and Rocket Internet

Facilitating the discussions was Maye Yao-Co Say, COO of Richwell Phils. Group of Companies, who is also a licensed teacher and columnist for at The Business Mirror and contributing writer for The Asian Parent.

The four-hour virtual conference surfaced some recurring themes, such as opportunities in conversational commerce, breakthroughs in delivery logistics and payments that have lowered the barriers for Filipino consumers, the growth of shoppertainment, and the importance of offering a seamless customer experience. It also showcased how brands, agencies, and enablers are very much looking for new partnerships to help them accelerate their growth.

COLLAB 2021 was made possible by the support of its Gold Sponsors, PMFTC and Locad.

For attendees, Locad also offered to waive subscription fees for three months for its logistics solutions.

Special thanks go to Nuworks and Future Proof PH, and Media Partners, adobo Magazine, CNN Philippines, The Philippine Star, BusinessWorld, 96.3 Easy Rock, Philippine Daily Inquirer and Inquirer Mobile, Inquirer.NET, DOOH, and Rappler.

Missed the session? Recordings now available until May 20

If you missed COLLAB 2021, the organizers are making the full four-hour event recording available until May 20. Get access to the lecture, panel discussions, elevator pitches, and Q&A session, at

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Get the daily email that makes reading the news actually enjoyable. Stay informed and entertained, for free.
Your information is secure and your privacy is protected. By opting in you agree to receive emails from us and our affiliates. Remember that you can opt-out any time, we hate spam too!



Loxon Philippines, Inc. (LPI), one of the country’s leading specialty engineering contractors of fully integrated building management systems for the protection of life and...


MORE than half of students in the Philippines consider temporarily dropping out of school until the coronavirus pandemic ends mainly due to difficulties in...


The Public Works department has ramped up the completion of projects such as the Sta. Monica-Lawton Bridge also known as the Kalayaan Bridge. —...


THE BUREAU of the Treasury (BTr) raised its planned borrowings from the local market to P235 billion in July, as it seeks to offer...


By Jenina P. Ibañez, Reporter MANILA is the 78th most expensive city for expatriates to live in according to Mercer’s 2021 Cost of Living...

You May Also Like


Having a good Instagram marketing agency to back up your Instagram account is an absolute must going into the new year. With competition stronger...


As a traditionally rigid insurance industry becomes bogged down by antiquated processes and operations, a handful of industry leaders are seeking to shake things...


US President Joseph R. Biden, Jr., will rely on ally countries to supply the bulk of the metals needed to build electric vehicles and focus on...


THE Securities and Exchange Commission (SEC) has warned the public from investing or to stop any investment in a group named Maxxprofit Computer Trading...

Disclaimer:, its managers, its employees, and assigns (collectively "The Company") do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

Copyright © 2021 SmartRetirementReport. All Rights Reserved.

Get the daily email that makes reading the news actually enjoyable. Stay informed and entertained, for free.

Your information is secure and your privacy is protected. By opting in you agree to receive emails from us and our affiliates. Remember that you can opt-out any time, we hate spam too!