Connect with us

Hi, what are you looking for?

Economy

Jollibee wants European stores to reach 50 within five years

RESTAURANT operator Jollibee Foods Corp. (JFC) plans to expand in Europe “by growing to 50 stores” in the next five years, after seeing a positive debut in Rome, Liverpool, and Leicester City in the previous year despite the pandemic.

“The Jollibee Group is dedicated to growing the Jollibee brand in the UK and across Europe. Investing £50 million demonstrates our commitment to become a major player in the European quick-service industry,” Dennis M. Flores, Jollibee group’s regional business head for Europe, Middle East, Asia, and Australia, said in a statement on Tuesday.

Its European flagship store will be launched in London’s Leicester Square this year. Seven more branches are set to open, including its first stores in Edinburgh’s Scotland and in Wales in Cardiff.

Jollibee will also open its first store in Spain, which will be located in Madrid.

In its newest stores in the United Kingdom, the company said 70% of its customers are locals.

The company has since launched new food offerings, which include: Asian Slaw, Tropical Burger, Mango Coconut Sundae, and Asian Chicken Tender Rice Bowl.

“The pandemic may have been a setback, but it will not deter us from pursuing our vision for Jollibee in the UK and the rest of Europe,” Mr. Flores said.

Jollibee is hoping to attract more customers by its new store design, which highlights Filipino heritage “while adapting to the European market.”

JFC Chief Real Estate Officer William Tan Untiong said it was important for the company to highlight the “upbeat” part of its restaurant branding, as “Jollibee is a place of joy across the world.”

“It is lighthearted, fun, and built on the idea of community spirit,” Mr. Tan Untiong said.

The company said: “Jollibee’s new stores in Europe have been designed to adapt to changes brought about by the pandemic by including contactless kiosks for speed and safety, and pick-up settings to make take-outs even more convenient.”

Jollibee UK will also be launching an app, which will allow customers to place advanced orders, as well as cater to delivery and take out orders.

“We are investing in technologies such as a mobile app for click and collect along with in-store contactless kiosk options to bring additional convenience to our customers,” Jollibee Group Market Head for Europe Adam Parkinson said.

Jollibee noted that the brand has sold over five million pieces of Chickenjoy across Europe since it was first served in the region.

JFC shares at the stock market improved by 1.87% or P3.40 on Tuesday to close at P185 apiece. — Keren Concepcion G. Valmonte

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Get the daily email that makes reading the news actually enjoyable. Stay informed and entertained, for free.
Your information is secure and your privacy is protected. By opting in you agree to receive emails from us. Remember that you can opt-out any time, we hate spam too!

Latest

Economy

Leading digital solutions platform Globe was recently recognized by the ASEAN Innovative Business Platform (AIBP) for being a trailblazer on environmental, social, and governance...

Economy

  Spotlight is BusinessWorld’s sponsored section that allows advertisers to amplify their brand and connect with BusinessWorld’s audience by enabling them to publish their...

Economy

NEW TAXES may have to be introduced to fund the incoming Marcos administration’s priority projects, but the timing would have to be carefully considered,...

Economy

By Revin Mikhael D. Ochave, Reporter AS FERDINAND R. MARCOS, JR. is poised to assume office on June 30, business groups are hoping the...

Economy

THE PHILIPPINES may find it more costly to service its foreign debts, as the peso slumped to its weakest value against the US dollar...

Economy

By Arjay L. Balinbin, Senior Reporter SPECTRUM USER FEES (SUF), which telecommunications companies described as excessive, are unlikely to be lowered under the Marcos...

You May Also Like

Investing

Having a good Instagram marketing agency to back up your Instagram account is an absolute must going into the new year. With competition stronger...

Economy

Ivermectin, an existing drug against parasites including head lice, has had a checkered history when it comes to treating COVID-19. The bulk of studies...

Investing

Insomnia is the most common sleep disorder in the global population. Therefore, it is a problem that many people suffer or have suffered throughout...

Investing

As a traditionally rigid insurance industry becomes bogged down by antiquated processes and operations, a handful of industry leaders are seeking to shake things...

Disclaimer: SmartRetirementReport.com, its managers, its employees, and assigns (collectively "The Company") do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

Copyright © 2021 SmartRetirementReport. All Rights Reserved.