Connect with us

Hi, what are you looking for?


Monde Nissin eyes market expansion in US via Quorn

MONDE NISSIN CORP., the manufacturer of Lucky Me! instant noodles and SkyFlakes biscuits, is planning to further expand in the United States through its Quorn Foods brand, which offers consumers healthier alternatives to meat.

The brand has tapped US athletes to be its brand ambassadors. It has also entered a partnership with the Boston Red Sox Major League Baseball team as part of its collaboration with the Liverpool Football Club.

Quorn Foods previously boasted a 10.5% market share in the US, after focusing on the frozen foods category in several states.

“Quorn Foods will look to further deepen its foothold in these regions and broaden its presence in other parts of the country by focusing on expanding the product portfolio with localized innovations and increasing brand awareness,” the company said in its preliminary prospectus filed with the Securities and Exchange Commission on Thursday.

“Quorn Foods will focus on retail and food service channels with selected product groups such as chicken,” Monde Nissin added.

The brand is set to launch its own vegan sausage, a dinosaur-shaped chicken product for children called “Roarsomes,” and a variety of other “chicken-style” products.

Quorn Foods will be prioritizing investing in its production capacity in the US. A new management role based in the US was appointed in February 2021 to steer the direction for the brand’s planned expansion.

In addition, Quorn Foods said it revamped its senior management team, which “now has a strong balance of functional and industry experience, combined with a diverse global background” and also engaged several researchers to look into the health benefits and overall product performance.

After working with Greggs, KFC, Costa and Pizza Hut in the United Kingdom, and Hooters in the US, the brand also plans to expand globally.

“Quorn Foods will start by leveraging off its existing presence in key European markets, developing the right localized portfolio for selected markets and preparing for long-term high growth. Additionally, it will prepare for future opportunities in selected Asian markets, especially where it or [Monde Nissin] has an existing presence,” Monde Nissin said. — Keren Concepcion G. Valmonte

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Get the daily email that makes reading the news actually enjoyable. Stay informed and entertained, for free.
Your information is secure and your privacy is protected. By opting in you agree to receive emails from us. Remember that you can opt-out any time, we hate spam too!



Lowering VAT charges on fuel may be politically attractive but is not good news for those who will struggle the most, say leading tax...


An estimated 3 per cent of the workforce was signed off in late December and a fifth of businesses reported increased cancellations amid the...


Mark Zuckerberg could be forced to pay most British Facebook users about £50 each if a landmark legal action alleging that the site abused...


France has reopened its borders to British tourists after ministers in Paris eased restrictions on non-essential travel. From this morning, Britons travelling to the...


People struck down with the Omicron variant of the coronavirus are buying so much paracetamol that supplies are running low in many shops. Official...


Covid Passports are to be abandoned within days after Sajid Javid effectively killed off the policy. The health secretary has concluded that Covid-19 certification...

You May Also Like


Having a good Instagram marketing agency to back up your Instagram account is an absolute must going into the new year. With competition stronger...


Ivermectin, an existing drug against parasites including head lice, has had a checkered history when it comes to treating COVID-19. The bulk of studies...


Insomnia is the most common sleep disorder in the global population. Therefore, it is a problem that many people suffer or have suffered throughout...


As a traditionally rigid insurance industry becomes bogged down by antiquated processes and operations, a handful of industry leaders are seeking to shake things...

Disclaimer:, its managers, its employees, and assigns (collectively "The Company") do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

Copyright © 2021 SmartRetirementReport. All Rights Reserved.