ADD the Minnesota Timberwolves to the growing list of National Basketball Association (NBA) teams, which have partnered with Philippine rum maker Tanduay.
In an announcement made last week, Tanduay said the Timberwolves were the latest NBA club it has been privileged to link up with as it takes its brand to more territories.
Tanduay also has existing partnerships with the Golden State Warriors, Brooklyn Nets, and the Milwaukee Bucks.
Under the deal with the Wolves, Tanduay will have TV-visible courtside rotation LED and basket pad LED signage, pole pads, and arena signage bearing its iconic name and logo.
Custom Timberwolves-Tanduay co-brand packaging for rums will also be released in Minnesota.
“As a global brand, we love bringing the world closer together, having fans experience flavors or products they haven’t tried before and offer something we know they’ll love,” said Ryan Tanke, Chief Operating Officer of the Minnesota Timberwolves and the Minnesota Lynx, of their decision to partner with Tanduay, in a statement shared by the Filipino rum manufacturer.
For Tanduay, its touts its partnerships with NBA teams as built on the shared culture of striving for excellence and fostering loyalty in the communities they serve.
“As we expand into new markets, we also create new relationships with organizations that share our commitment to bringing the best to our consumers. We are proud to have found that partner in the Minnesota Timberwolves,” said Tanduay President and COO Lucio Tan III.
Last year, despite the challenges presented by the pandemic, Tanduay was declared the World’s Number 1 Rum by Drinks International for the third consecutive year. It was also awarded “Brand of the Year” in the rum category by the Global Advisory Council of the World Branding Forum for the sixth consecutive year. — Michael Angelo S. Murillo