Connect with us

Hi, what are you looking for?


RC Cola sales soar after viral ad

SALES of RC Cola in the Philippines increased by 67% after its video advertisement gained online viral attention.

The video spot from ad agency Gigil was widely seen online, with the video getting 51 million views and 366,000 shares across social media platforms since it was posted online in November.

RC Cola sales spiked by the week of Jan. 13, compared with the week prior to the launch of the video in November, Gigil said in an e-mail on Thursday.

US television talk show The Ellen DeGeneres Show has since featured the video in a game segment called “Ellen and Twitch Guess What’s Going to Happen Next in This Crazy Commercial,” which now has almost 500,000 views online.

The ad agency said it expects higher brand impressions made through the global audience.

ARC Refreshment Corp. is the Philippine bottler of American brand RC Cola. Its parent firm Macay Holdings, Inc. last year announced that it would acquire the biggest canteen concessionaire in the country, Artemisplus Express, Inc., also known as Kitchen City. — Jenina P. Ibañez

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Get the daily email that makes reading the news actually enjoyable. Stay informed and entertained, for free.
Your information is secure and your privacy is protected. By opting in you agree to receive emails from us. Remember that you can opt-out any time, we hate spam too!



IN MANY PARTS of the world, inflation is climbing quickly, including in the US, where I live and where inflation is now north of...


AS ELON MUSK tries to add the social media giant Twitter to his expanding empire, he’s seeming a bit busy. When he’s not starting...


FERDINAND “BONGBONG” MARCOS, JR. — PHILIPPINE STAR/ KRIZ JOHN ROSALES Almost two weeks after the May 9 general elections, people, as expected, continue to...


A NEW MANAGEMENT is always presumed to need help to navigate unknown waters. There is the corporate culture to worry about (Sir, you must...


For many, the Great Resignation has been a time of new roles, new opportunities, and career changes. Some have called it the Great Reset....


The chairman of Marks & Spencer has backed government plans to override parts of the Northern Ireland protocol, saying that some food exported south...

You May Also Like


Having a good Instagram marketing agency to back up your Instagram account is an absolute must going into the new year. With competition stronger...


Ivermectin, an existing drug against parasites including head lice, has had a checkered history when it comes to treating COVID-19. The bulk of studies...


Insomnia is the most common sleep disorder in the global population. Therefore, it is a problem that many people suffer or have suffered throughout...


As a traditionally rigid insurance industry becomes bogged down by antiquated processes and operations, a handful of industry leaders are seeking to shake things...

Disclaimer:, its managers, its employees, and assigns (collectively "The Company") do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

Copyright © 2021 SmartRetirementReport. All Rights Reserved.