Connect with us

Hi, what are you looking for?

Investing

Business “falling short” on diversity says leading academic, author and entrepreneur

Professor Amanda Kirby

Businesses need to do more to ensure they can reap the benefits of truly diverse and inclusive teams and boards, according to world-leading neurodiversity expert and entrepreneur Professor Amanda Kirby.

Professor Kirby, a founder of Cardiff-based tech-for-good firm Do-IT Profiler, says that despite increasing awareness of the business benefits of diversity, there remains a “reticence and a naivety” around recruiting, retaining and progressing a diverse workforce. She says this often results in “tokenistic” approaches, meaning many companies miss out on the many benefits that come with true inclusivity, including increased innovation, performance and productivity.

Her comments came as her company, Do-IT Profiler, announced a strategic partnership with global recruitment consultancy Precedent Group. The joint venture will see Do-IT Profiler’s proprietary web-based tools and apps help firms improve how they identify and support talent they may otherwise miss.

Do-IT Profiler is a computer-based accessible screening system designed with the extensive experience of Professor Kirby. She has worked in the field of neurodiversity – defined as variation in the human brain regarding sociability, learning, attention, mood and other cognitive functions – for more than 25 years. The Do-IT Profiler system takes a bio-psycho-social approach to identification and support and is used in thousands of businesses, educational establishments and public sector organisations.

The firm’s partnership with Precedent Group will see the global recruitment firm rolling out Do-IT Profiler’s tools as part of a holistic approach to improving diversity at senior and board level.

Professor Kirby explained:”We are excited by the opportunity this new partnership presents to help organisations identify and support people with the right skills and talent to serve in senior and board positions, but who may face barriers for several reasons.

“Increasingly, companies are waking up to the opportunities presented by building diverse and inclusive places to work. But without the data, tools and expertise to make a meaningful change, many take tokenistic approaches which don’t result in long-lasting, sustainable change. This is where we help make a real difference.”

Professor Kirby, who will publish the first-ever book on neurodiversity in the workplace in later this year with Welsh dyslexic Theo Smith, has been named one of the UK’s 100 most inspirational female entrepreneurs by Small Business Britain’s f:Entrepreneur ‘# ialso100’ campaign.

She was also named one of the 20 most influential voices driving professional conversations in the UK by B2B social networking site LinkedIn in November 2020, alongside Chancellor of the Exchequer Rishi Sunak and Virgin’s Holly Branson.

Professor Kirby’s company, Do-IT Profiler, has been assisted by the Business Wales Accelerated Growth Programme (AGP) which provides targeted support for ambitious growing firms. The programme is part-funded by the European Regional Development Fund through the Welsh Government. This support has been “instrumental” in growing the business, according to Professor Kirby:

“Support with our business strategy, financial planning and management as well as our branding and marketing strategy has helped us grow and take our products into new markets. As a result, we have grown our workforce, accessed funding and secured our first export deal to the Middle East. Being able to access this targeted support has been invaluable, and we are looking forward to exciting times ahead.”

Richard Morris of the Excelerator Consortium, which delivers the Business Wales Accelerated Growth Programme, said: “Diversity and inclusion are increasingly areas of importance for companies of all sizes, who recognise the opportunities and benefits. It’s fantastic to see a homegrown Welsh company pioneering data-led approaches in this space, and we are very supportive of the work Do-IT Profiler is doing to help companies put this at the top of their agendas and implement sustainable change.”

Read more:
Business “falling short” on diversity says leading academic, author and entrepreneur

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Get the daily email that makes reading the news actually enjoyable. Stay informed and entertained, for free.
Your information is secure and your privacy is protected. By opting in you agree to receive emails from us. Remember that you can opt-out any time, we hate spam too!

Latest

Economy

LVIV — Ukraine has sent letters to companies that back the International Olympic Committee (IOC) urging them to keep Russian athletes out of the...

Economy

SYDNEY — Australian Prime Minister Anthony Albanese will push for bipartisan support on a referendum that aims to set up an Indigenous consultative committee...

Economy

BENGALURU, India — Oil producers may have to reconsider their output policies following a demand recovery in China, the world’s second-largest oil consumer, the...

Economy

MANILA — Philippine conglomerate Metro Pacific Investments Corp is in talks to acquire a significant share stake in Axelum Resources Corp, a manufacturer and...

Investing

Retailers, hospitality businesses, the tech industry and recruiters have called for urgent reform of the apprenticeship levy, calling it a “£3.5bn mistake”. In a...

Investing

Manufacturers and retailers are struggling most in the present economic climate and will be in greatest need of support in the year ahead, the...

You May Also Like

Investing

Browsing history makes referring to sites and pages you’ve visited in the past seamless. It’ll help you recall what page you checked out on...

Investing

The minute that any question pops into your head, you can simply ask Google. No longer do we have to pour over books and...

Investing

Having a good Instagram marketing agency to back up your Instagram account is an absolute must going into the new year. With competition stronger...

Investing

Insomnia is the most common sleep disorder in the global population. Therefore, it is a problem that many people suffer or have suffered throughout...

Disclaimer: SmartRetirementReport.com, its managers, its employees, and assigns (collectively "The Company") do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

Copyright © 2021 SmartRetirementReport. All Rights Reserved.