Connect with us

Hi, what are you looking for?

Economy

New cultured milk product launched

JAPANESE beverage company Asahi Beverages has launched its entrant to the cultured milk segment — Goodday — promising “improved intestinal health and natural resistance,” according to a company statement.

“Goodday Cultured Milk contains a specially formulated strain of Paraprobiotics in every bottle — a proud development of Japanese technology in partnership with major dairy conglomerate Morinaga Milk Japan,” said Hemalatha Ragavan CEO of Asahi Beverages Philippines, in the release.

Cultured milk beverages are dairy foods that have been fermented with lactic acid bacteria such as Lactobacillus, Lactococcus, and Leuconostoc. Goodday is said to contain Paraprobiotics, specifically Lactobacillus paracasei MCC1849, which makes the product shelf-stable so it does not need to be refrigerated.

Asahi decided not to use the name Calpis, as the cultured milk is commonly known in Japan, and instead used Goodday, the name it uses in Malaysia.

Goodday comes in three flavors — original, strawberry, and mango — which were chosen specifically for the Filipino palate, said Ms. Ragavan in a press conference on Dec. 10.

The milk comes in two sizes: in 80 ml (P9 SRP) and 350 ml bottles (P38 SRP). Goodday is currently available in 7-Eleven convenience stores.

This writer finds that Goodday tastes lighter than other cultured milk drinks (Yakult, et.al) — it is less sweet though the tang is still there. Also, the drink comes in a larger bottle so it’s more satisfying to drink. Goodday representatives explained during the press conference that the 80 ml bottle is meant for children and the 350 ml bottle is for adults.

“For us, product appeal is essential. So, leading up to the launch, we worked on variants with a taste profile catering to the Filipino palate, all while maintaining functionality that is relevant for every consumer,” Ms. Ragavan said. — ZB Chua

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Get the daily email that makes reading the news actually enjoyable. Stay informed and entertained, for free.
Your information is secure and your privacy is protected. By opting in you agree to receive emails from us. Remember that you can opt-out any time, we hate spam too!

Latest

Economy

By Chelsey Keith P. Ignacio Education can open the doors to abundant opportunities, from achieving one’s dream, helping the family, or even contributing to...

Economy

Sustainability has transcended trends and has become somewhat of an art form in itself. In business, it has now been refined to qualify as...

Economy

Intellicare believes that the way forward for healthcare is balancing high-touch and high-tech care. The disruption brought about by the global pandemic proved to...

Economy

The honest truth: No one came out of the COVID-19 pandemic in quite the same way. The pandemic was an isolating period of self-discovery,...

Economy

Ayala Museum and Globe bring a new cultural learning experience with the Globe Digital Gallery Ayala Museum, under the management of Ayala Foundation, Inc....

Economy

By Diego Gabriel C. Robles THE Philippine economy expanded by 7.4% in the second quarter — slower than expected — as rising inflation weighed...

You May Also Like

Investing

Having a good Instagram marketing agency to back up your Instagram account is an absolute must going into the new year. With competition stronger...

Economy

Ivermectin, an existing drug against parasites including head lice, has had a checkered history when it comes to treating COVID-19. The bulk of studies...

Investing

Insomnia is the most common sleep disorder in the global population. Therefore, it is a problem that many people suffer or have suffered throughout...

Investing

Instagram still holds the top spot for social media in terms of building brand reputation and expanding business potential. Every day, more and more...

Disclaimer: SmartRetirementReport.com, its managers, its employees, and assigns (collectively "The Company") do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

Copyright © 2021 SmartRetirementReport. All Rights Reserved.