Connect with us

Hi, what are you looking for?


Cebu Pacific offers ‘piso sale’ as it seeks to boost air travel

CEBU PACIFIC said on Wednesday it would have to continue its efforts to boost air travel as the budget carrier cannot afford to wait for a coronavirus vaccine.

“I think we cannot afford to wait for the vaccine to get here before we start to confidently fly again because of the impact of travel and tourism on the economy,” Candice A. Iyog, Cebu Pacific vice president for marketing and customer service, said at a virtual forum on Wednesday.

She said the low-cost carrier, operated by Cebu Air, Inc., is “finding the right balance based on the information it has, based on the technology, and based on what it has in place today so that it can already start calibrating and moving closer towards where its peers are.”

On Monday, Cebu Air President and Chief Executive Officer Lance Y. Gokongwei said at a Palace briefing that the “airline sector is really under severe stress.”

“This year, we will lose almost P25 billion. But I think that’s part of doing business,” he added.

Mr. Gokongwei said the company’s main priority for now is to operate the airline “in a very safe and secure manner for both its passengers and employees” in order to regain people’s confidence in flying amid the pandemic.

The low-cost carrier also announced on Wednesday that it will be offering its trademark “piso” seat sale from Dec. 10 to 12 for travels from Aug. 1 to Nov. 30 next year.

“A lot of us are looking forward to experiencing the wonders of travel again, especially now that we are seeing more domestic destinations reopen its doors for tourists. We firmly believe the holiday season is the perfect time to share this gift with everyJuan,” Ms. Iyog said.

Cebu Air’s net loss for the third quarter of the year widened to P5.54 billion from the P375.67 million loss it incurred a year earlier, mainly as a result of low passenger traffic.

Its revenues for the third quarter dropped 89.4% to P2.01 billion.

Cebu Air’s shares closed at P51.35 each on Wednesday, gaining five centavos or 0.10%. — Arjay L. Balinbin

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Get the daily email that makes reading the news actually enjoyable. Stay informed and entertained, for free.
Your information is secure and your privacy is protected. By opting in you agree to receive emails from us. Remember that you can opt-out any time, we hate spam too!



RISING FOOD PRICES pushed inflation to a 14-year high in November, the Philippine Statistics Authority (PSA) said on Tuesday. Preliminary data from the Philippine...


THE WORLD BANK upgraded its growth forecast for the Philippines this year but expects the economy to expand at a weaker pace in 2023...


By Arjay L. Balinbin, Senior Reporter A PROPOSED MEASURE seeks to require National Economic and Development Authority (NEDA) Board approval only for projects worth...


THE MANAGEMENT ASSOCIATION of the Philippines (MAP) is seeking the creation of a public-private sector advisory council for various sectors, in order to improve...


THE HOLIDAYS shouldn’t be used as an excuse to binge-eat, warned a dietitian.  Christmas is just around the corner and with it comes an...


MANILA Electric Co. (Meralco) has secured a certificate of exemption from the Department of Energy (DoE) from the competitive selection process (CSP) for the...

You May Also Like


The minute that any question pops into your head, you can simply ask Google. No longer do we have to pour over books and...


Having a good Instagram marketing agency to back up your Instagram account is an absolute must going into the new year. With competition stronger...


Browsing history makes referring to sites and pages you’ve visited in the past seamless. It’ll help you recall what page you checked out on...


Insomnia is the most common sleep disorder in the global population. Therefore, it is a problem that many people suffer or have suffered throughout...

Disclaimer:, its managers, its employees, and assigns (collectively "The Company") do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

Copyright © 2021 SmartRetirementReport. All Rights Reserved.