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Luxury brands come on board ONE Championship’s The Apprentice

The ONE Championship edition of the popular reality television show The Apprentice recently signed luxury brands as partner presenters.

In production right now and set for airing in early 2021, The Apprentice: ONE Championship Edition got as exclusive category partners Hugo Boss, Bentley Motors, and TUMI, the sports media property announced in a statement.

The three companies will work with ONE on category-exclusive marketing and branding activations.

“We are delighted to announce that category leaders Hugo Boss, Bentley Motors, and TUMI are working with ONE on a series of exclusive marketing and branding activations for The Apprentice: ONE Championship Edition. These class-leading brands understand the value of building leadership and affinity with our massive audience of Gen Y and Gen Z, who are the luxury consumers of tomorrow,” said Hari Vijayarajan, chief commercial officer of ONE, of the involvement of the three leading brands.

The Apprentice: ONE Championship Edition has 16 contestants handpicked from around the world competing in a high-stakes game involving business and physical challenges.

The winner will receive a $250,000 job offer to work directly under ONE Chairman and CEO Chatri Sityodtong for a year as his protege in Singapore.

CEOs confirmed to join the show include Zoom CEO Eric Yuan, Grab CEO Anthony Tan, Zilingo CEO Ankiti Bose, Catcha Group CEO Patrick Grove, and Everise CEO Sudhir Agarwal.

Athletes who have agreed to make appearances on the show, meanwhile, include mixed martial arts legends Georges St-Pierre and Renzo Gracie, former ONE Welterweight World Champion Ben “Funky” Askren, ONE Heavyweight World Champion Brandon “The Truth” Vera, ONE Women’s Atomweight World Champion “Unstoppable” Angela Lee, ONE Flyweight Grand Prix World Champion Demetrious “Mighty Mouse” Johnson, and ONE Women’s Strawweight World Champion “The Panda” Xiong Jing Nan.

An offshoot of The Apprentice show which first aired in the United States in 2004, the ONE Championship edition of the program, will consist of 13 episodes.

“Ultimately, The Apprentice is global general entertainment, and we feel that this is going to be a great way for fans all over the world who love ONE Championship to watch some fun stuff,” said Mr. Sityodtong, who touts the show as one of their ways of making their offering fresh, especially amid the prevailing conditions with the coronavirus pandemic. — Michael Angelo S. Murillo

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