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Lemi to include MSMEs in its digital platform

TECHNOLOGY company Lemi plans to expand its digital platform to include micro, small, and medium enterprises (MSMEs).

In a statement on Tuesday, Lemi Founder Cheryl Ng said fast-tracking digitalization is the first step in helping small businesses survive the financial challenges posed by the effects of the coronavirus disease 2019 (COVID-19) pandemic.

“We developed a suite of digital solutions specifically to help them generate more revenue and connect with their customers during this critical period,” Ms. Ng said.

Ms. Ng said the company targeted the Philippines due to the number of MSMEs that can benefit from their digital solutions.

“The high digital literacy and smartphone usage among Filipinos is also encouraging — this digital maturity means that MSMEs who make the shift will be able to reap the benefits of digitalization very quickly,” Ms. Ng said.

The company said its lineup of digital solutions is seen to support current government initiatives to increase digital adoption among MSMEs and assist them in finding new markets for their products.

Lemi added that its digital solutions will be offered in one package that will simplify the creation of new revenue streams for businesses.

One of the tech company’s digital solutions is a gamified loyalty program with automated rewards that aims to improve customer engagement and retention.

“Lemi’s offering has no upfront charge and features an intuitive user experience on any mobile device, it helps MSMEs enter the loyalty program space easily and makes them a more attractive option for consumers,” it said.

Other tools that businesses can obtain with Lemi’s digital platform include an advanced customer relationship management system that enables them to send re-engagement gifts to their customers; a custom microsite optimized for search engines (SEO) and cross-platform use; digitized coupon creation, selling and tracking system with customer success analytics; and integrated secure payment systems.

“Customers who wish to further enhance their services will be able to upgrade their plan to Silver or Gold status and unlock more advanced functions, in-depth analytics and exclusive invitations to industry events,” it said.

“To help reduce the burden of cost, Lemi does not charge for setup. It earns revenue on a commission model based on economies of scale — it only becomes profitable with mass adoption,” it added.

Moving forward, Lemi said it aims to onboard 1,000 partner MSMEs in the country and projects mid-double-digit month on month growth by mid-2021.

The company added that it plans to expand its network and bring its digital offerings to MSMEs across Southeast Asia in the future. — Revin Mikhael D. Ochave

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