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Mega Global celebrates National Sardines Day with CSR effort

ASIDE from celebrating all things fishy, National Sardines Day, as celebrated by Mega Global (the company behind Mega Sardines and Mega Tuna), was about the people. National Sardines Day was celebrated by Mega Global virtually on Nov. 24 via its Facebook page with actor Piolo Pascual and celebrity chef JP Anglo.

The event served to launch its CSR (corporate social responsibility) program, Mega Bigay Sustansya sa Pasko. According to Chief Growth and Development Officer Marvin Tiu-Lim, their goal is to feed 100,000 families nationwide by the end of the year. This is led by the Mega Tiu Lim Foundation and a partnership with Reach Out Feed Philippines, represented in a webinar last week by co-founder Dawn Cabigon. According to Ms. Cabigon, they had drawn up a plan to distribute hot meals to thousands of families, but have had to reshuffle their efforts because of the recent typhoons. They have since realigned their efforts to feed families in typhoon-struck areas, including in Rizal, Bicol, and Catanduanes.

Customers can help too, by purchasing the National Sardines Day Bundle through the official Mega Global stores on shopping platforms Lazada and Shopee. Still available as of the time of writing, the prices of the bundles range from P119 to P264, with P100 from every bundle bought to be donated towards their CSR efforts.

National Sardines Day also served as a backdrop for the groundbreaking of their second processing plant, located in Sto. Tomas, Batangas. According to a release, Mega Global invested over P1 billion to build “its second manufacturing plant in order to meet the growing demand for its canned goods both in Luzon and abroad and to help boost the nation’s economy amidst the pandemic.”

Mega Global Founder William Tiu-Lim said during the webinar, “I can hardly believe that we started with one boat in Bicol. Now, through the grace of God, we have 88 fishing vessels and counting; we are building more.” Mr. Tiu-Lim also pointed out that they employ over 40,000 people. “Aside from growing the business, I’m all the more grateful that we have been given the opportunity to contribute to nation-building.”

“These are very difficult times for the whole world, but Mega Global recognizes that it is the moral responsibility to provide support for the greater community.” — J.L. Garcia

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