Connect with us

Hi, what are you looking for?

Investing

Yorkshire based Defender specialist extends global reach with ground-breaking deal

Charles Fawcett and Tom Maxwell

Land Rover Defender specialist Twisted Automotive is extending its global reach while investing further in the company’s Yorkshire roots through a series of international brand licencing deals.

A consortium of investors will drive expansion in North America and the Middle East in a move Twisted founder Charles Fawcett  believes will accelerate the brand’s global growth while ensuring continued investment in its Yorkshire base.

Fawcett said the spring lockdown had presented an opportunity to assess the direction the company was taking and to evaluate how best to roll out its international expansion.

As a result, a deal was struck for entrepreneur Tom Maxwell’s consortium to operate Twisted North America and Twisted Middle East under licence from the Twisted Group. Maxwell, who originally joined Twisted 15 months ago to oversee the US arm of the business, has also acquired the licence to produce the Twisted EV, a fully electric Twisted.

Since launching in the US market in May with a limited run of 200 Twisted NA-V8 vehicles, the business has already overachieved against initial targets and secured $3m of sales

Maxwell is planning further expansion with work on a new showroom and workshop in Texas due to start next month and plans in the pipeline for showrooms in California, New York and Miami.

Under Maxwell’s leadership, Twisted Middle East is also forging ahead with its expansion in the region and has plans to open a workshop facility in Dubai and retail space within the luxurious Dubai Mall and an additional location in Abu Dhabi.

The business already has a significant presence in the territory with customers in Qatar, the UAE, Oman and Kuwait, and enjoys a dedicated following among off-road enthusiasts.

The move has enabled ground-breaking investment to be made at the business’s UK headquarters in Thirsk. This includes an expansion of its team of elite technicians, doubling production capacity with the business’s one man-one vehicle approach. The workshop itself has also had a significant upgrade with the addition of new equipment and ramps.

Fawcett commented: “During lockdown, we had a rare chance to sit back and evaluate where we are going as a business. We celebrate our 20thanniversary next year and felt now was a good time to both accelerate our global presence while investing in our roots.

“While we are keen to progress the brand’s expansion, our Yorkshire HQ will remain the same and retain its original feel. We will still offer our customary down-to-earth Yorkshire welcome regardless of how far our global expansion takes us.

“The Twisted values and philosophy remain unchanged – to re-engineer this iconic vehicle to be the very best it can be.”

Read more:
Yorkshire based Defender specialist extends global reach with ground-breaking deal

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Get the daily email that makes reading the news actually enjoyable. Stay informed and entertained, for free.
Your information is secure and your privacy is protected. By opting in you agree to receive emails from us and our affiliates. Remember that you can opt-out any time, we hate spam too!

Latest

Top News

Intensifying focus on worker safety across medical, chemical, automotive, and oil & gas sectors is a major reason for the burgeoning nitrile gloves industry,...

Economy

The government expects to finish 29 flagship infrastructure projects worth P238.48 billion before President Rodrigo R. Duterte’s term ends in 2022. It has added...

Economy

The Philippine central bank raised its balance of payment (BoP) projection for this year on expectations of an improved economic landscape here and overseas....

Economy

The Philippine central bank raised P100 billion from its auction of short-term securities on Friday even as rates rose on hints by the US...

Economy

The country’s outstanding foreign debt fell by 1.5% or $1.4 billion to $97 billion at the end of March from end-December, after the National...

Economy

The Department of Health (DoH) reported 6,833 coronavirus infections on Friday, bringing the total to 1.35 million. The death toll rose by 110 to...

You May Also Like

Investing

Having a good Instagram marketing agency to back up your Instagram account is an absolute must going into the new year. With competition stronger...

Investing

As a traditionally rigid insurance industry becomes bogged down by antiquated processes and operations, a handful of industry leaders are seeking to shake things...

Economy

US President Joseph R. Biden, Jr., will rely on ally countries to supply the bulk of the metals needed to build electric vehicles and focus on...

Economy

THE Securities and Exchange Commission (SEC) has warned the public from investing or to stop any investment in a group named Maxxprofit Computer Trading...

Disclaimer: SmartRetirementReport.com, its managers, its employees, and assigns (collectively "The Company") do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

Copyright © 2021 SmartRetirementReport. All Rights Reserved.

Get the daily email that makes reading the news actually enjoyable. Stay informed and entertained, for free.



Your information is secure and your privacy is protected. By opting in you agree to receive emails from us and our affiliates. Remember that you can opt-out any time, we hate spam too!