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All you need to know about building optimised landing pages

Landing Pages

Landing pages refer to a specific page on your website where the audience or traffic gets to first or “lands” on your site.

There are different types of landing pages that you can build depending on your objective.

The main types of landing pages include Sales Page, Squeeze Page, Thank You Page, Viral Page, 404 Page, Splash Page, Lead Capture Page, and Unsubscribe Page. Why do you need to build Optimized Landing Pages? Optimized landing pages are the key to business success by enabling more leads conversion. You need to ensure that you create optimized landing pages to promote your business profitability. But then, how do you go about to have optimized landing pages? Here are some tips.

1.   Identify Your Aim for the Landing Pages

The first essential item is to specify your aim or purpose for building your landing pages. The objective should clearly state what your landing pages should achieve. It’s your goal that the landing pages must accomplish. The landing page experts from state that the best idea when building your landing page is to have one objective with a specific call to action. Measuring the impact of your call to action will be more straightforward and more uncomplicated, with only one aim than many objectives that complicate impact evaluation for each of the goals.

2.   Make Your Landing Pages Relevant With a Clear Offer

Landing pages should be made to suit the needs of customers. You should make sure that customers find something relevant to their needs based on the ad that directed them to your landing pages. In short, it should increase your lead conversions. According to information from Instapage, all offers and directions should be clear. Anything complicated tends to turn the client away from your page. A customer needs to easily understand your product or service being advertised on your sales pages. This strategy is vital in attracting the customer’s interest on your landing pages.

3.   Use a similar branding design for your landing pages

Branding design enables the landing pages unique and easily recognized by the audience. You should ensure that you brand your landing pages in the same manner for uniformity and to aid in brand recognition to convert leads to sales. Some design components include background appearance, colors, and fonts that you use in your landing pages.

Even then, it would help if you remembered to use an appealing design. For example, you should use contrasting colors and clear fonts that gain the customers’ attention. The words should be obvious and easy to read by all audience types.

4.   Use a Clear Headline

The first item that the audience sees once they are at your landing pages is the headline. If your headline is unclear in any manner, there is a high chance that your leads will quit from your pages. This situation tells you the importance of having a clear headline that makes the audience feel the importance of staying on your pages. The more the audience gets attracted to your landing pages, the more the likelihood of leads conversion. Your headline should be specific and brief to enable your leads to understand what you have for them quickly. Most audiences prefer something straightforward and easy to understand.

5.   Keep Your Pages Clean

The goal of having your landing pages is clear, and we have stressed the need to have one goal for each of your landing pages. This idea means that your landing pages, too, should have clear information concerning your products or services.

If an advert on electronics takes leads to your landing pages, they should find information about electronics. Squeezing too much information that does not relate to the advert on your pages will make your leads lose interest quickly, and you end up losing on leads conversion.

Please clean up your pages to focus on one product or service that you need to sell. Cleaning your pages promotes the audience’s focus on your pages and enables you to have more sales.

6.   Apply Scarcity Techniques

Scarcity techniques are a great way to make your leads have the urgency to buy. A scarcity technique is where you display information showing limited products or services available for sale. You can also show that there is little time available to offer discounts for your customers or to offer lead magnets such as free training that will never be offered any other time. Creating a countdown timer makes your audience see the need to act immediately on whatever you are offering.

7.   Ensure That Your Pages Load Fast

Your landing pages should load quickly to avoid losing the leads. Most audiences would shift to something else rather than waiting for your slow pages to load. It will help if you ensure that your pages load quickly to attract a broad audience. According to the statistics, most clients always close pages or websites that take longer to load while shifting their attention to faster-loading pages. You need to retain the visitors, and the only way you can do that is by having landing pages that load fast and provide the details required by the site’s visitors. This loading optimizes your landing pages and enhances the audience’s interest, which leads to better conversions.

8.   Put a Clear Call to Action (CTA) Buttons

The audience on your pages needs to know what is required of them after staying on your pages. It would be best not to leave your audience stranded or confused after going through the info on the landing pages. A clear call to action should be available for the leads to take action. The CTA should be straightforward. For example, “Click Here to Join Now” and “Download Your Copy Here.” The impact of landing pages on your business depends on how well you build your optimized landing pages. Ensure you put all the necessary measures required and follow the guidelines to ensure the visitors reach this step of clicking the CTA buttons.

The need to build well-optimized landing pages for your website should be a significant factor in your business. It is crucial to comprehend and act on the strategies to follow when creating high-converting landing pages. We do hope these tips and sources will help you in optimizing your landing page.


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All you need to know about building optimised landing pages

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